Branding your business with custom t shirts

Building a successful business requires a ton of hard work, a little bit of luck, and a firm understanding of how to brand and market your business. Many people get into business with the belief that “if I build it, they will come.” This mindset often leads to failure and the closing of the business. You must understand how to market your business. Marketing requires you to brand and advertise your business. Using custom t-shirts and clothing is one method that can create amazing results.

Branding your business is an essential part of building a company. The ability to build a brand that becomes instantly recognizable in the minds of the public is essential. It’s also important to create a brand that people view as dependable, trustworthy, reliable, and focused on delivering quality products and service. This takes time, energy, effort, money, and a little bit of luck.

Branding begins with choosing specific colors, shapes, and a specific image that is congruent in everything you put out into the world in relation to your business. Psychologically people associate specific emotions and feelings with specific colors and shapes. When choosing the color of your custom t-shirts and your logo, take the time to choose colors that trigger specific ideas. Many people make the mistake of creating logos and t-shirts that they think look good. It doesn’t matter what you think it looks like. What matters is how people perceive your images and color schemes.

What information should be on the shirts?

The first place you should begin is with required uniforms for your business. You will not walk into any successful business and find people wearing whatever they wish. Major companies choose their dress code carefully, and so should you. Having t-shirts created with your custom colors, logo, company USP (unique selling proposition), and employee names or position should be something you make as a requirement.

Creating a dress code and expectations for your employees accomplishes a number of goals. The first is that it identifies your employees as a part of your company. It gives you the opportunity to present your business and employees as a group of professionals and as a professional organization. Shirts also allow you to identify different members of your team.

In addition to having a person’s name on their shirt, you will also want to include their specific title. Managers and security, for example, should have their title on their shirts. Placing a person’s title on their shirt allows customers to more easily recognize management and security. It also helps create a sense of pride in employees by having the title they have earned visible for everyone to see.

The second goal custom made t-shirts with your company message and logo accomplishes is branding your business. Your customers will be constantly reminded of your business values when they see your employees on a regular basis. It also begins to brand your business in the public as your employees wear your t-shirts out in public. This is one of the first steps of branding your business and creating a specific image in the minds of your current customer base and future potential customers. You will not walk into any major restaurant chain or bar without seeing clothing with the companies logo and branding on it.

What else are custom t shirts good for?

Custom printed t-shirts also offer another method for killing two birds with one stone. Having custom printed clothing available for customers to purchase allows you to create another income stream as well as market and brand your company. Loyal customers will be more than willing to purchase clothing with your company brand printed on it. They will also wear that clothing out in public which helps to establish your brand while putting your company in front of people who may not have heard about your business yet. As your brand grows, people will be willing to spend even more on your company image. How many times have you seen a Hard Rock Cafe shirt, for example? They are also one of the best giveaways your business can give to it’s customers.

When creating custom made t-shirts, there are a few things that you should always have on them. The first is your company logo. Everyone recognizes the Nike swish or the Wal-Mart star burst circle. The goal for you is to create a logo that is eventually recognizable by the public. By now, you should also have a USP. This is a short sentence that describes exactly what your company stands for and what people can expect when dealing with you and your company. “Just do it” is a great example made by Nike. “Have it your way” is another wonderful example. Regardless of what your USP is, you should have it on every piece of marketing, including clothing, that you create and put out into the world.

Be sure to choose colors that match your company image. All employees should have the same color which will also match your logo. When providing clothing for sale to the public, you may need to offer different color options for the public than you do for your employees. You will also want to include some form of contact. You may want to include your address, phone number, your website, or a combination of all three. Be aware that you don’t want to put to much on your clothing though. Having to much on the shirt can make it challenging for people to read everything, and it may also be so much information that they can’t remember much of anything they saw on the shirt. Regardless of what you choose to put on your custom printed clothing, remember that the goal is to build a recognizable brand and generate sales.

Branding your business may be a challenge, but it’s an essential part of building long term stability and income. Custom shirts and clothing allows you to market your business, make staff recognizable and appear professional, and is a powerful tool for branding your business. Custom clothing also helps create one of the best return on investments as you build your brand because customers will then purchase your shirts which means they pay you in order to market your business for you.

We have many different options for restaurants and bars, small or large. Your kitchen staff should have one type of clothing while bartenders, wait staff and hostess will have totally different options. A bar back or doorman may have a t shirt with the company logo on the front and “Bar staff” or “Security” across the back whereas a bartender or waitress may have a polo shirt with just the logo on the chest. Different types of shirts, aprons, hats, sweaters, polo shirts, towels, tote bags and more can be combined into a custom package for your company at the best rates and fastest turnaround times in Toronto.