Post Cards

Postcards provide one of the highest returns on investment as they practically require someone to at least partially read before it can make it into the trash. With the cost of direct mailing postcards being pennies on the dollar, and the ability to produce high quality prints for pennies, direct mailing postcards should be a part of any business strategy for sales, marketing, and developing the company brand and driving sales. Postcards are powerful tools because they get are difficult to avoid reading. A letter has the potential of being thrown in the garbage without even a glance. Postcards have the message and business information blatantly standing out for anyone to see. This makes it challenging to throw away easily without at least taking a look at the message on the card. They are guaranteed to at least see your company logo and name.

 

To get the best impact, there are a few elements which can help make a significant difference. The first important factor to consider is the message. It should be short and to the point and provide a firm call to action. You have fractions of a second to capture and hold their attention, so the message on your postcards must be one that grabs them and pulls them in. Providing an incentive to take action as quickly as possible can also be an essential element of the overall success of the mailing campaign. Providing discounts only for those who have received the postcards, and putting a time frame on that discount or incentive can create a sense of urgency as well as unique privilege to those who were lucky enough to get the cards in the mail. We have our regular turnaround time of 2-3 business days or our rush next business day option for you to choose from.

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