Tear Cards

Tear cards are heavy stock that allow for the separation of the card in order for you to recover half of the card while leaving a piece of marketing in the hand of the customer. There are a number of uses for these useful tools to help fill the funnel of your lead generation system.

A popular method for using tear cards would include a coupon on the side that you retrieve while allowing the customer to the other half of the ticket. Give them a reason to want to keep the card and you instantly put yourself in the front on their mind while also being able to create a marketing campaign that can easily be tracked.

One very useful aspect of print marketing is in the ability to more easily track the results by giving people a reason to return the printed material. Adding tear cards to your direct mail campaign can allow you to provide potential customers from your target market with a reason to return half of the card by providing some sort of incentive and promotion. This allows you to track your direct mail campaign more easily by gathering coupons from the mailing in order to quantify exactly what your return with that specific message and mailing is.